Privacy & your choices

The Fire Protection Market provides resources for fire protection contractors. This page describes the website features currently in use. Updated October 20, 2026.

Optional website analytics

Google Analytics loads only if you allow it. It helps measure page views, time spent on topics, assessment starts and completions, and successful inquiry submissions. Our custom events do not include your name, email, company, assessment answers, or score. Campaign codes tell us which outreach campaign brought traffic; they do not identify an owner or indicate that anyone wants to sell a company.

You can change your choice using “Analytics choices” in the footer. Declining stops further analytics collection from this implementation. Previously collected data is not automatically deleted by changing that setting. Browser blockers may also prevent collection.

Your assessment

Answers and results are calculated in the page. We do not automatically send your answers or score to our CRM. Copying a summary copies it to your clipboard. You choose whether to paste it into an inquiry. Closing or reloading the assessment clears its answers.

Inquiry forms

Newsletter subscriptions

Our newsletter signup form is separate from general inquiries. When you submit it, your email and any optional name fields are sent to HubSpot in The Fire Protection Market account to record your request for our newsletter. We use that request to send business articles about sales, service growth, financial performance, software, and AI. Every newsletter provides an unsubscribe option. A link click alone does not subscribe you.

Our embedded inquiry form is provided by HubSpot. Information you choose to submit is sent to HubSpot so we can respond to your request. This form is separate from optional Google Analytics and may use HubSpot technology needed for delivery and abuse prevention. Submitting an inquiry does not automatically subscribe you to a newsletter.

Please leave out customer records, passwords, and confidential documents. To ask about your submitted information, request its deletion, or stop follow-up, use our contact form and state your request.

Other services

The site uses hosted infrastructure, Google Fonts, and HubSpot forms. These services may receive technical information such as IP addresses when your browser connects to them. We do not use this website to secretly identify individual visitors or infer a willingness to sell a business.